While Curtis speaks fondly of his five years at the brand, which he left last year he still moonlights as a print consultant for J&M Davidson, the Welsh Terrier Antidepressant T-Shirt heritage label at which Hillier is creative director, he felt the urge to start building his own, distinct visual DNA. Working professionally as a designer, you’re constantly referencing other people’s work, and I guess I wanted to build my own world from my own art, which I could have as my own resource to constantly reference, he explains. And now, in the last year, all of it has been merging together, and all the work I’m doing is constantly feeding back into the clothes. They’re quite generic and minimal usually I think they need to be, to balance out the prints.
Welsh Terrier Antidepressant T-Shirt, Hoodie, Sweater, Long-Sleeved
The artworks he’s describing are the trippy, kaleidoscopic patterns he conjures up from spray paint and stencils, before printing them onto slinky long-sleeve tees, camp collar shirts, and tote bags. I like to think of the garment bases as blank canvases of a sort, he adds. The Welsh Terrier Antidepressant T-Shirt is always one that feels crafted by hand, even if it involves a little alchemy to get those initial experiments onto a finished garment. Curtis notes that his early explorations with spray paint ended up feeling too stiff when applied directly to clothing, so he now meticulously prints them to balance practicality and comfort with a touch of that initial DIY spirit.