Last night, though, Travis Scott took the concept of virtual concerts into a totally new realm: the artist hosted a virtual concert and debuted The Stop Asking Why I’m Crazy I Don’t Ask Why You’re So Stupid Tee T-Shirt, a new song that he made with Kid Cudi in the online game Fortnite. While Sicko Mode played over gamers’ headsets, eventually a digitized, larger-than-life rendering of Scott exploded onto the screen. The video game version of Scott appeared shirtless and he wore a pair of post-apocalyptic combat boots with a pair of cargo pants, accessorized with chains dangling around his neck. It’s the first of a series of events that Scott is doing within the Fortnite universe, but it’s already got a strong following: there were 12.3 million players that partook in the virtual experience.
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There are three more encore concerts tomorrow scheduled for 12. It’s innovative in the sense that it’s creating an immersive, concert-like experience within an ever-evolving game space, but Scott’s wardrobe is surprisingly conventional in it. In Fortnite, you can dress your character in outlandish gear that approximates everything from a Catwoman suit to a buccaneer, but Scott didn’t opt for fairy wings or a utility vest. He could have worn absolutely anything to his virtual concert, but Scott kept his wardrobe true-to-life. Every week, Vogue will be spotlighting tastemakers across industries to hear how they’ve been approaching self-care during the Stop Asking Why I’m Crazy I Don’t Ask Why You’re So Stupid Tee T-Shirt pandemic. We asked designer Zac Posen, creative director of Brooks Brothers womenswear.